Project Proposal for Library System with Barcode Technology Essay

1.0 INTRODUCTION 1.1 Background of the Problem STI is the second largest IT-based educational institution in Asia and has branches all over the Philippines. It has a branch in Malolos and is located at McArthur Highway Veritas compound, Dakila, Malolos City, Bulacan. There are more than two hundred students and around sixteen (16) personnel including part-time and full-time faculty members. All students and faculty members are allowed to borrow books. The STI College Malolos Library has only one Librarian. There are 5,586 books with a wide array of topics/subjects. It houses two computer units as extension to research for users whose needs are not supplied within the location. As for the school librarian, the librarian has difficulties in computing charges generating reports, monitoring overdue and managing database. The proponents aim for the improvement and efficiency of the school’s library transactions. 1.2 Overview of the Current State of the Technology `Library System is an enterprise resource planning system for a library, used to track items owned, bills paid from patrons who have been lost the book or overdue book and patrons who have borrowed. 1.3 Project Rationale The library of STI College Malolos will benefit from the proposed computerized library system with Barcode Technology. It will reduce time and effort for both librarian and students. Students The Students of STI College Malolos will benefits from this system because they can easily borrow or return from the library. They don’t need to search the book by borrowing through index card. Librarian The librarian will also benefits a lot from this system because the computerized library system with barcode technology would help her lessen her work from maintaining the books from their availability since its already computerized. The work of the librarian would be easier and faster. It will help her to easily monitor the transaction of the books. Proponents The proponents will also benefits from this system because the proponents can apply their knowledge that they have learned from school. The system is a very big advantage to them because it will develop their skills in terms of programming. 2.0 PROJECT DESCRIPTION 2.1 Problem Statement Since STI College Malolos is using manual transaction there are possibility that data might get misplaced during manual transactions and time consuming. Too much paper work, since everything and every detail is written down manually in paper. 2.2 Proposed Research Project 2.2.1 General Objectives The main objective of this study is to come up with Computerized Library System with Barcode Technology for STI College Malolos.. The proponents would like to automate STI College Malolos process using Barcode Technology to reduce tie and effort for both librarian and students. 2.2.2 Specific Objectives ïÆ'ËœTo create a module that will compute penalties for delinquent borrowers. -A function that will generate a minimum amount of penalty for the delinquent of the library. The penalty will be based on the librarian. ïÆ'ËœTo create a module that will generate reports. -System will generate standardized reports such as list of borrows, list of new books, list of damaged books, list of delinquent borrowers and other periodically and start to end date of report and other options can be included. This system will held the librarian create reports that are required by school. ïÆ'ËœTo create a security and model in audit trail. -The proposed system will improved the record keeping process of their current system by having security measures and database that will accommodate all the transactions inside the library. Each user will be given a certain level of security to ensure the security of the database. The module has a log in system that will require username nad password before system can be used. Level of Accesion will be implemented to protect confidential records that other users should not see or use. An audit trail will be used to track transactions that require the modifying or updating of sensitive and confidential records. ïÆ'ËœTo create a transaction module for borrowing and returning book(s). -Having a computerized system in borrowing, returning and searching of books. It is easier and more convenient for the user to find a certain book by title, by subject author. The time required in searching and processing these trasactions in the will require the modifying or updating or updating of sensi tive and confidential record. 2.2.3 Scope and Limitations Scope Proposed system will cover the following: ïÆ'ËœBooks File Maintenance -The system can store, retrieve, modify and deleted file will moved to archive of records. ïÆ'ËœReturn and Borrowing Transaction -The system is automatically set the day of return and borrowing. ïÆ'ËœCompute the days of penalty -The system will automatically compute the days of penalty and cost. ïÆ'ËœReports -Book List -Patron List -Transaction List -Returned List ïÆ'ËœArchives -Books -Patrons ïÆ'ËœUtilities – Back-up and Restore – Audit Trail – Setting – User Setting – Change Password – Time and Date Setting Limitations The system will not cover the following: ïÆ'ËœReservation -The system will not cover the reservation of the books. ïÆ'ËœLibrary Budgets -The system will not include inventory of other STI College Malolos Library assets such as oBooks Supplies oTables oChairs oBook Shelf 2.2.4 Methodology Sda 6 Parts of Spiral Model: ïÆ'ËœCustomer Communication -We conduct an interview to gather information that we need to this proposed project. We provide questionnaires and make researches about the STI College Malolos Library. ïÆ'ËœPlanning -We distributed task for each member and created questionnaires for the interview. ïÆ'ËœRisk Analysis -We identify the errors and bugs in our system. We will analyze each and every error occurred during testing. ïÆ'ËœEngineering -We design and constructed the system using Microsoft Visual Basic 6.0, Adobe Photoshop 5.0 and MySQL. ïÆ'ËœConstruction and Release -The system will be tested in STI College Malolos to check if the system reached their satisfaction. We will also teach them how to manipulate this system. ïÆ'ËœSystem Evaluation -Asking for feedback from customer is important in making a system. In this part of Spiral model, we ask for feedback to our customer for us to know what the rating of our system is. 3.0 PROJECT MANAGEMENT 3.1Calendar Activities †¢JULY 1 – 10 – Searching for Company †¢JULY 10 – 11 – Conduct Interview †¢JULY 12 – AUGUST 30 – Conduct Research †¢JULY 15 – AUGUST 30 – Documentation †¢JULY 22 – SEPTEMBER 11 – Coding †¢AUGUST 1 – SEPTEMBER 22 – Testing GANTT CHART 3.2 Resources Hardware The proposed Computerized Library System with Barcode Technology for STI College Malolos requires hardware requirements as well. Since the school has a computer laboratory, STI College Malolos already meets all the requirements for a desktop, at least Intel Pentium 4 Processor with at least 2,4Ghz, at least 512mb RAM, and 80gb Hard Disk Drive and Barcode Technology. Software The proposed system will run in windows XP SP2 and SP3 with MySQL for data storage program of the system. 4.0 APPENDIX 4.1 References http://google.com http://pscode.com http://fb.com/ITEA http://symbianize.com 4.2 Resource Persons Ms. Claricel V. Mejia School Librarian STI College Malolos Mr. Christopher Rae Perez School IT Head STI College Malolos Mr. Samson Eugenio School’s Academic Head STI College Malolos 4.3 Personal Technique Vitae Maelynne Joy A. Estander San Pablo, Malolos City Maelyn_joy18@yahoo..com Mark Allan D. Francisco Grand Royale, Malolos City Mafrancisco14@gmail.com Emil Paolo M. Tamondong Lugam, Malolos City Emilpaolo02@gmail.com

Marketing and Overall Communications Objectives

Integrated Marketing Communications Plan Outline 1. 0 Executive Summary The executive summary is an important piece to your IMC Plan. Often, CEO’s will not take the time to read all of the details of the plan, so this particular part of the plan should be a one page summary of the goals, execution plan, and potential results. 2. 0 Marketing Communications Objectives The marketing communications objectives set the tone for the whole plan. They should be specific, measurable, and used throughout the rest of plan so that all of the tools are aligned to enhance the overall goals.The Marketing Communications objectives should also be bereft of any mention of raising sales. Instead, they should be focused on actual communication objectives, such as â€Å"increase web traffic by 20%,† or â€Å"reach 15% of the target market in the first month. † 3. 0 Situation Analysis The situation analysis is the point in the document where you should discuss the initial research find ings that will guide your recommendations. Only relevant information should be displayed in this area, as you will need to invoke it, when discussing the actions that need to be taken to accomplish the marketing communications objectives.You will also want to identify your stakeholders, target audiences, discuss geographic considerations, seasonality, the competition, the creative strategy of the competition, and perform a SWOT analysis. 4. 0 Research This section should clearly articulate the research tools, mediums, and points of emphasis for the campaign. This is not only about past research, but on-going research that can be used to help with the evaluation of the campaign. An important question to ask is, â€Å"how do we plan to review the changing perception of the brand and product†? . 0 IMC Campaign Strategy Outline the overall strategy and how/why it should be effective to accomplish the marketing communications objectives. Discuss how you intend to message the stake holders and target audiences and why it makes sense to do so in the manner you have selected. This section should also help you identify why key stakeholders will act favorably or unfavorably to messaging, identify potential challenges, have a market segmentation strategy, rationale for the recommendations, and fully develop the creative strategy statement. 6. Creative Brief The creative brief is a document all on its own, often used in advertising to develop an ad plan. The Big Idea of the creative should be discussed, and the logo and tagline should be developed in this section. It is often a good idea to reiterate the overall communications objectives and more clearly define communications objectives that will support the main objectives. Also write out the actual features and benefits of the product or service, as this will help develop the message and points of differentiation from the competition.The brief should then tell strategy of the creative, give tone and include a supp orting statement of the big idea. 7. 0 Advertising Tell the reader what mediums will be used for each target audience, the objectives, the media plan, and timing of the communications. Additionally, each of the mediums will need to have rough scripts, tone, colors, and artwork conveyed. 8. 0 Direct Response Email Talk about the objectives and execution strategy of emails. Also, the reader should understand where the email lists will come from, what the call to action will be, and how often the emails will go out.If testing will be performed, explain what will be tested and how that testing may affect the email message and delivery. 9. 0 Public Relations Every company has a public relations message, whether they know it or not so the IMC Plan should have a strategy associated with this particular communications vehicle. 10. 0 New Media New media is growing and must be developed to reach consumers where they are networking. Blogs, Vlogs, Podcasting, Mobile Marketing, Display Ads, and Social Networks can all be strategically used to help you accomplish communications objectives, but the plan must identify how. 1. 0 Consumer Promotions Consumer promotions can generate engagement, but a discussion about what fits with the big idea and the brand message should be performed. What are the objectives, how will it be measured, and will you do a sweepstake event, or contest? Also, another media discussion should be opened, as promotions can happen in stores, online, at experiential events, and on the phone. 12. 0 Budget The budget is quite important, as the details of how and when the money will be spent need to be understood so that the reader can know where the money is going.A suggestion is to develop a spreadsheet by month by medium and time (month, week, quarter) that will allow for dollar placement in each specific cell to make it easy for the reader to understand the complete picture. 13. 0 Measurement and Evaluation All of the measurement and evaluative tools mus t be explained. Once again, develop objectives. What specifically will be used to measure and evaluate the effectiveness can be spelled out, specifically. Questionnaires, word of mouth measurement, focus groups are all good options, but which will work for your product/company will have to be identified.It is smart to look at each recommendation and set an evaluation plan for it. The process should be repeated for advertising, sales promotions, etc. An overall measurement and evaluation plan is not acceptable in a fully developed professional plan. Specifics about each medium need to undergo extensive analysis for an on-going review of each tactic as its own entity. 14. 0 Appendices – (Communication Chart, Media Plan, Online Plan, Etc. ) Appendices are optional, but placement of charts, artwork, and spreadsheets can clutter the plan. 15. 0 References 16. 0 Footnotes

Globalization to Beat Inequality Essay

Indeed, globalization is the most popular trend in international economics. Increasing integration of world markets and exchanges of information and technology are definitely expected to help the least developed nations, thereby bridging the gap between the haves and the have-nots. Thus, the thesis of Bhagwati’s (2004) book, In Defense of Globalization – that, in fact, globalization helps the poorest people of the world – must be agreed with. After all, foreign direct investments are an extraordinary boost for the economies of the developing world. Moreover, by importing and exporting more goods and services than before, a developing nation may very well increase its income and also improve the standard of living of its peoples. It is generally believed that an increase in international trade is accompanied by an increase in income inequality, seeing that the majority of the people in developing nations are poor and cannot afford to purchase relatively expensive foreign goods in the local market, nor form gigantic enterprises to sell to the foreign public. Furthermore, globalization involves the risk of foreign companies taking advantage of the undeveloped regulatory structures in developing nations. As an example, a foreign water company in Argentina, after the mass privatization of Argentinian business, was said to have been very ethical before it entered Argentina. The company had connections with France and the United States. All the same, the company turned to poor service in Argentina soon after privatization. The water company was eventually taken over by the Argentinian government for its careless, irresponsible behavior (Hacher 2007). If managed correctly, though, globalization is expected to help our world in significant ways. The famous observation of Friedman (2000) must also be considered in this analysis: â€Å"No two countries with McDonald’s have fought a war against each other since each got its McDonald’s. † Indeed, peace is conducive to global economic growth. But, so is equality. Even though the gap between the haves and the have-nots has been widening in recent years, good management of globalization may work wonders for the global economy. The World Trade Organization protests globalization on behalf of the poor nations. As an effect of globalization, the developing nations – just because they are doing business with the richer ones – are asked to accept the standards of environmental and labor protection that only the rich nations are able to afford at this point in time. Seeing that one of the accompaniments to globalization is acceleration, the World Trade Organization wants to emphasize that developing nations must be given more time to adjust to change. The fact that these nations require more time to adjust to change is illustrated by the experience of India with respect to child labor law. In point of fact, child labor law in India took a long time to be developed. The law was implemented at various levels over the course of many years, the reason being that India required children to work in its factories because of the Indian economy’s dependency on cheap labor. Besides, the parents of Indian children who worked could not afford to support their children that did not work (Pandey 2006). The debate over agricultural trade is by and large the most important issue for the World Trade Organization to deal with. Pitting rich nations against the poor, the debate emphasizes that the world’s poorest nations have few exports to offer besides basic agricultural products. Given that international trade is a necessity in today’s internationalized world, developing nations must compete against the giant nations, such as the United States and Japan. Developed nations support farmers with subsidies. If they do not support their own farmers, the latter would go out of business. This assistance – amounting to approximately three hundred billion dollars every year – increases the supply of basic agricultural products on the world market. As the price of agricultural produce is lowered, it is the poor nations that are hurt. In other words, the average cow in the European Union receives a daily subsidy of more than two U. S. dollars, and this figure is greater than the daily wage of twenty percent of the world’s population (Kaplan & Calzonetti 2005). Although Blinder (2006) is correct to state that the developed world would have to deal with tremendous change if â€Å"offshore outsourcing† is highly popularized in the coming years, it is not the rich world that requires help at this point in any case. Moreover, by mostly considering the changes that the rich world would have to experience, there is no way that economists would be able to convince the developed nations to effectively work with the developing nations. Therefore, it is essential to popularize offshore outsourcing by describing the benefits that both the developed and the developing world would accrue by means of it. After all, the developed world is in an excellent position to grant more jobs to people in the developing world. It would certainly be a win-win situation.Furthermore, it would help to bridge the widening gap between the haves and the have-nots, thereby ensuring sustainable development too. REFERENCES Bhagwati, JN 2004, In Defense of Globalization, Oxford University Press, New York. Blinder, AS 2006, ‘Offshoring: The Next Industrial Revolution? ,’ Foreign Affairs, Mar/Apr 2006, available at http://www. foreignaffairs. org/20060301faessay85209-p0/alan-s-blinder/offshoring-the-next-industrial-revolution. html. Friedman, TL 2000, The Lexus and the Olive Tree: Understanding Globalization, Anchor Books, New York. Hacher, S 2007, ‘Argentina Water Privatization Scheme Runs Dry,’ Global Policy Forum, 26 Feb 2007, available at http://globalpolicy. igc. org/socecon/bwi=wto/wbank/2004/0226argwater. htm. Kaplan, E, & Calzonetti, C 2005, ‘The WTO’s Troubled ‘Doha Negotiations,’ Council on Foreign Relations, 9 Dec 2005, available at http://www. cfr. org/index. html. Pandey, G 2006, ‘India Tightens Child Labor Laws,’ BBC News, 10 Oct 2006, available at http://news. bbc. co. uk/2/hi/default. stm.

Animal Use In Medical Research Essay Example | Topics and Well Written Essays - 2000 words

Animal Use In Medical Research - Essay Example Medical research includes acquirement of new knowledge and using animals for testing chemicals and compounds for ensuring safety and guarantee. According to them, no new medicine or drug can be introduced to the market or the patients, until and unless it is tested on an animal. The new drug, medicine or treatment all over the world is confirmed effective based on the tests done on animals (Green, Guyer & Institute, 2011). The surgery on animals is supporting the techniques of transplantation of organ and open-heart surgery. Experiments done on animals do the introduction of vaccines against diseases like polio, rabies, mumps, tuberculosis, and rubella. Also, advancement of antibiotics, insulin, HIV and cancer treatments are done on animals first. The animal research has made the most significant development in reproductive medicine like Vitro fertilization, oral contraceptives, and therapy of hormonal replacement (World Medical Association, 2001). Though many people are of the view that medical research done on the animal is brutal, there would be no possibility to develop so many medications that are found today.The researchers found that the benefits accrued by humans through the research on animals are much more, compared to the losses suffered due to the less number of animals. According to a report by American Medical Association, 99% of the doctors in the US believe that use of animals in medical research has lead to increase in the advancement of the medical sector.

Qualitative analysis Assignment Example | Topics and Well Written Essays - 2000 words

Qualitative analysis - Assignment Example The research had a general question; how can we attract customers to the store more often, foster their loyalty to the store and encourage them to spend more in the store? The four specific research questions were addressed the above four specific objectives. The study was conducted using primary source of data. The data was obtained through oral interviews using interview schedules that were administered by trained interviewers. A sample of 60 respondents was done using a probability sampling technique – stratified random sampling technique. The stratification was done in terms of gender and age characteristics. The method gave six categories. Each category had ten interviews. The results from the study were presented in framework charts and the analysis done using code book technique. Data was collected using open ended interview schedule through face to face interview. The analysis of the data was done using framework charts and code book techniques. The response from each respondent was analysed and groped in to themes to come up with a coding scheme. The responses were then presented in a framework chart. The analysis could vividly show that there were various reasons why different individuals chose to use the Kingston Department Stores (KDS). The reasons ranged from factors related to human resource in the stores; the products they offer to the market; to the types and quality of the facilities they had put up to provide various services to the customers or the clients. From the study it came out that most of the shoppers said that their major reason for going to KDS was because there were a wide range of products under one roof and that the products offered were of high quality. For this reason, they were using the stores because they were able to buy a wide range of goods and services in a more convenient

Sphere of Business Activity at Google by Jessica E. Vascellaro Literature review

Sphere of Business Activity at Google by Jessica E. Vascellaro - Literature review Example Having this type of partnership with Emmis was thought that the online-advertising brainpower would make a change into the old-fashioned way of people performing business. Chad and Ryan Steelberg were teamed up with Google and Chad, in 2006, thought that because they had a technology for transmitting, scheduling, and tracking radio ads, they were going to conquer the radio. This, however, was not the case. Google pulled the plug on the multibillion-dollar business of off-line ad sales. Google misjudged the capacity of doing business without the human touch. Radio stations did not want to delve into performing business with set prices that were lower than their own prices and advertisers steered away from this endeavor. This does not mean that Google was a failure. It meant that it failed in this venture. Google, according to Vascellaro (2009), sells approximately one-third of all online ads in the U.S., by dollar amount. The radio venture was a small venture since they wanted to extend themselves to developing a successful model for selling ads linked to Internet searches through traditional media: print and television. It also retrieved from the newspaper ad-sales. It remains with the traditional media effort to sell television ads. Google claimed that they had "devoted substantial resources" to developing the radio and print ads but the impact was not as expected. Google Chief Executive Eric Schmidt stated that the efforts failed because Google did not come up w ith a good way to measure listener response. He stated that although the math was performed well on the computer, the sound had very little to desire. Some of the customers did not like the fact that Google had its limitations, such as not being able to track down if the ads were driving sales. The Steelberg brothers did not measure up with Google's engineer-heavy corporate culture. Google and DMarc did not agree upon using the human touch element. This was a terrible decision from Google's part. When humans are involved, automation does not necessarily fit the spectrum to approach and service the customers. Google erred in both instances, in the strategy formulation and the strategy implementation. Had Google delved into using the human element and approached the prospective customers using a personalized approach, different would have been the results. This would have resulted in a new approach of seeking customers by using technology and the human touch.

BMW Consumer Research Essay Example | Topics and Well Written Essays - 2500 words

BMW Consumer Research - Essay Example Pg 1 - You say that your quotation in para 1 comes from BMW - where We need the publication details here. Has this first sentence come from the BMW web site If so, this should be referenced and critiqued - company web sites are not objective and valid sources of data this comes from BMW.com as stated in the reference page (BMW 2006). You are not 'supposed' to type a .com in a paragraph citation. BMW is listed in the reference page as BMW.com. That is why we have citation and then you look at the reference page. That is where this information is at. The scope of this research is to define factors that influence BMW's brand and image with an inference to create a program that increases customer value, satisfaction and loyalty towards the BMW brand and image. This will be done by examining the external environment in relation to Kotler and Keller's Marketing Management (2006), where: The societal marketing concept holds that the organization's task is to determine the needs, wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being. Customer Relationship Management (CRM) is a met... This can be achieved by understanding the factors that influence consumer behavior and by building a trustful and committed reputation for BMW that is in alignment with consumer needs (Little and Marandi 2003). To create a program that will effectively increase consumer satisfaction, the research proposed is secondary literary research and the applications to BMW's environment. This will allow BMW to define potential consumer's perceptions and lifestyles and the manner in which these factors are affected by external engagement. This research will deal with the people who purchase from BMW as well as the external factors that effect their purchase behaviors. 1.3 Research Justification While the application of such things as internet and email based surveys are quite wide-spread and appropriate in most areas of marketing research, we can assume that implementing a research program based solely on the application of primary research and conclusions of statistical inferences will not allow for a subjective review and will only be based on the consumers collective responses to a question (Craig and Douglas 2000) This does two things, first it removes the possibility of consumer interpretations towards marketing research and secondly it is only representation of a single sample, in this case BMW's previous research has been gathered around the current customers, but not inherently dependant on cultural factors that engage or disengage a consumer behaviour in relationship to external forces. Pg 3 - how do you know that BMW currently has primary information on consumers Where did you get this from How can you state that BMW is lacking in subjective and theoretical resear ch If this is true, it needs substantiating: